Cross - border Integration and Customization Upgrades Usher in a New Era of Diverse Development for Cosmetic Hose Packaging Materials
Recently, the market for cosmetic hose packaging materials has continued to show vitality. Enterprises are promoting the industry towards diversification and refinement through cross - border cooperation and innovative customized services. According to the latest data from Euromonitor International, global customized orders for cosmetic hoses increased by 27% year - on - year in 2024. The premium space for high - end customized hoses is 3 to 5 times that of ordinary products, becoming a new profit growth point for enterprises.
In terms of cross - border cooperation, Amcor, a leading global packaging solutions provider, has reached a strategic partnership with SiliconCore, a technology company, planning to integrate intelligent temperature - sensing technology into cosmetic hoses. This technology can display in real - time whether the product storage temperature exceeds the standard through color changes in the hose surface coating, effectively preventing the deterioration of cosmetics caused by improper temperatures. The two parties expect to launch the first batch of sunscreen hoses equipped with this technology in the first half of 2025, targeting professional outdoor skincare brands with extremely high requirements for product stability.
New breakthroughs have been achieved in the field of customized services. Shenzhen Tricolour Star Co., Ltd., a domestic packaging enterprise, has introduced "full - chain customization services". From the structural design and material selection of hoses to printing processes and surface treatments, everything can be personalized according to brand requirements. The lip gloss hose it designed for a new - wave makeup brand combines 3D relief technology with glow - in - the - dark ink, causing a purchasing frenzy upon its debut on e - commerce platforms and driving the brand's first - month sales to exceed 10 million yuan. A relevant person in charge of Tricolour Star revealed that the proportion of customized orders has now increased to 40%, and the company plans to introduce an AI design system within this year to further shorten the customization cycle.
The rise of emerging markets has also brought new opportunities to the hose packaging material industry. With the rapid growth of the beauty consumer market in regions such as Southeast Asia and the Middle East, the demand for distinctive packaging has surged. Kiekert, a German packaging enterprise, has established a research and development center in Dubai. Aiming at the local high - temperature and dry climate, it has developed hoses with high temperature resistance and high sealing performance, while incorporating pattern designs with Middle Eastern cultural elements, successfully obtaining orders from multiple local brands. Market experts analyze that the demand for differentiated and high - quality hoses in emerging markets will continue to rise, and it is expected to contribute 30% of the global market growth in the next five years.
"Against the backdrop of consumption upgrading and intensified brand competition, cosmetic hose packaging materials have evolved from a simple container function to an important carrier for brand value transmission," said an expert from the China Packaging Federation. Enterprises need to further strengthen their technological research and development and creative design capabilities, and grasp the trends of cross - border integration and customization to maintain a leading position in the rapidly changing market.
